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about Treacle PR


Treacle uses intelligent PR strategies to help SME creative businesses - anything from ad agencies through to creative tech innovators - increase their visibility to generate new business and enhance peer reputation.


Run by Helen Down, a former journalist, Treacle generates press coverage across a wide range of print and digital publications: BBC, WIRED, The Verge, The FT, The Guardian, The i Paper, The Times, The Economist, Huffington Post, Verdict, Grow by Facebook, Campaign, Contagious, The Drum, Digiday, The Grocer, Real Business… to name just a few.


Treacle also ghost-writes first-person pieces for many talented but busy hi-flyers including: Annie Lennox (singer, songwriter and activist), Caroline Casey (disability rights campaigner and founder of The Valuable 500), Chris Gorell Barnes (marine conservation campaigner), Sir William Sargent (film industry entrepreneur and former government red tape tsar) and Luke Hodson (Forbes 30 Under 30 alumnus).

Services include: 

·       Press releases (researching, drafting and distributing)

·       Thought leadership / OpEd content (idea development, pitching and writing)

·       Feature comments (ideas and pitching)

·       Ghost-writing

·       Media relations

·       Speaker opportunity pitches

about Helen Down

Treacle PR is run by just one person: Helen Down. Helen began her career in advertising (JWT, APL and WCRS) before studying journalism at City University while writing for The Independent, The Observer and trade magazines. This experience produced a solid understanding of all sides of the PR equation – client and press alike – by arming Helen with valuable grass roots knowledge of both the marketing and publishing industries.


Helen opted to enter PR in 2003 when she started as in-house PR Manager for Oscar-winning visual effects company, The Mill. After spotting a gap in the market, she established Treacle PR in 2005 to help raise profiles of companies that weren’t in a position to engage PR on a full-time or large agency basis.


Being run by just one person, Treacle PR is able to build strong and focused relationships with clients – and journalists – because work isn’t spread amongst a team. Treacle PR has no unnecessary overheads which means Helen operates in an extremely agile, responsive and cost-effective way.

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