about Treacle PR


Launched in 2005, Treacle uses intelligent PR strategies to help creative agencies, digital businesses and content companies increase their visibility with a view to generating new business and enhancing peer reputation.


Run by Helen Down, a former journalist, Treacle’s particular strength is helping clients create 'thought leadership' editorial for publications like WIRED, Digiday, The Guardian, The Economist, Huffington Post, Positive News, Campaign, Contagious, The Drum, The Grocer, G20 Magazine, Supply Management, Real Business, Charities Management, Travolution… and many more.


Services include:


  • Thought leadership content (idea development, pitching and ghost-writing)

  • Press releases (researching, drafting and distributing)

  • Features (ideas and pitching)

  • Media relations

  • Speaker opportunity pitches

  • Copywriting

about Helen Down


Treacle PR is run by just one person: Helen Down. Helen began her career in advertising (JWT, APL and WCRS) before moving into journalism (freelancing for publications like The Independent). This experience produced a solid understanding of both sides of the PR equation – client and press – by arming Helen with valuable grass roots knowledge of the marketing and publishing industries.


Helen opted to enter PR in 2003 when she started as in-house PR Manager for Oscar-winning visual effects company, The Mill. After spotting a gap in the market, she established Treacle PR in 2005 to help raise profiles of companies that weren’t in a position to commit to PR on a full-time or large agency basis.


Being run by just one person, Treacle PR is able to build strong and focused relationships with clients – and journalists – because work isn’t spread amongst a team. Treacle PR has no unnecessary overheads which means Helen can operate in an extremely agile, responsive and cost-effective fashion.



T: +44 (0) 7986 117 277

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